Down with ‘Foodies’? on BBC World

josee johnstonProfessor Josée Johnston was recently interviewed for “The Food Chain,” a program on BBC World Service on an episode about food and social class. Professor Johnston and her co-author Professor Shyon Baumann published a book on Foodies in 2010 (second edition released in 2015). In the interview, Professor Johnston discusses the definition and meanings attached to the “foodie” identity. Professor Johnston is currently working with Dr. Baumann to research the place of meat in the today’s cultural landscape.

From the BBC website:

Down with ‘Foodies’?

Is being cool a sign of culinary class? In the autumn of 2015 the Cereal Killer café in East London was attacked by protestors. They viewed it as a symbol of rapid gentrification – arguing that the cafe- which serves cereal from around the world- exemplified the rising inequality in the UK’s capital. It led to some basic questions about running a food business. And the tensions between what’s trendy, what’s traditional and what’s affordable when it comes to eating out.

But a larger discussion, about conspicuous consumerism and the so- called ‘foodie movement’ looms. In this programme from London, Sarah Stolarz explores the intersections of city living, being upwardly mobile and the pursuit of the next best meal. We look at food trends and their irresistible appeal when it comes to social media- although it turns out, no one actually likes to be called a ‘foodie’. Is access to new and varied food becoming more democratic, or are social media sites glossing over the surface of the culinary class wars? And what does that have to do with the price of pineapples?

Listen to the program. Professor Johnston’s portion of the program begins at minute 6:30.