Professor Jooyoung Lee’s new book Blowin’ Up

alumni 2005 2009

Professor Jooyoung Lee’s recently published book Blowin’ Up: Rap Dreams in South Central sheds light on South Central L.A.’s underground rap culture.  Professor Lee’s research on this subject has taken him deep into the core of South Central’s hip hop scene to a community workshop called Project Blowed.  For years, Project Blowed has supported young aspiring rap artists by providing them with a safe space to work on their craft.  In Professor Lee’s book, various rap artists share their experiences with the challenges they face growing up in South central trying to make a name for themselves.

The University of Chicago Press has this to say about the book:

Dr. Dre. Snoop Dogg. Ice Cube. Some of the biggest stars in hip hop made their careers in Los Angeles. And today there is a new generation of young, mostly black, men busting out rhymes and hoping to one day find themselves “blowin’ up”—getting signed to a record label and becoming famous. Many of these aspiring rappers get their start in Leimart Park, home to the legendary hip hop open-mic workshop Project Blowed. In Blowin’ Up, Jooyoung Lee takes us deep inside Project Blowed and the surrounding music industry, offering an unparalleled look at hip hop in the making.

While most books on rap are written from the perspective of listeners and the market, Blowin’ Up looks specifically at the creative side of rappers. As Lee shows, learning how to rap involves a great deal of discipline, and it takes practice to acquire the necessary skills to put on a good show. Along with Lee—who is himself a pop-locker—we watch as the rappers at Project Blowed learn the basics, from how to hold a microphone to how to control their breath amid all those words. And we meet rappers like E. Crimsin, Nocando, VerBS, and Flawliss as they freestyle and battle with each other. For the men at Project Blowed, hip hop offers a creative alternative to the gang lifestyle, substituting verbal competition for physical violence, and provides an outlet for setting goals and working toward them.

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Professor Lee also spoke to U of T Press earlier this year and that interview can be found on the University of Toronto News Site.