Ph.D. Candidate James Lannigan published an article in Proceedings of the 8th International Conference on Social Media & Society. The article, entitled, “Branding Practices in The New(Er) Media: A Comparison of Retailer Twitter and Web-Based Images,”compares the ways in which specialty coffee retailers use webpages and Twitter. Lannigan’s research finds that retailers post twice as many pictures on their Twitter pages as compared to their webpages. Moreover, the scale of the retaileralso affects the volume of pictures per Twitter stream and webpage. However, on average, larger retailers are using visuals more often than their smaller counterparts, which promotes engagement with their branded visual identities. Overall, this suggests that retailers are putting more effort into developing a social media presence rather than traditional web-based approaches to advertising.
James Lannigan is a Ph.D. Candidate at the University of Toronto and is currently conducting dissertation research on entrepreneurial networks, and examining how individuals, retailers, and institutions use social media.
I have posted the citation and the abstract below. The full text can be found here.
Lannigan, James. 2017. “Branding practices in the new(er) media: A comparison of retailer Twitter and Web-Based images.” Proceedings of the 8th International Conference on Social Media & Society Article 46.
To date, there has been little empirical focus on how different online mediums affect the branding practices of retailers. In this working paper, I compare how specialty coffee retailers of different sizes use webpages and Twitter. I examine over 2800 unique images from 86 retailers using a quantitative content analysis that enumerates visual elements within pictures. I find that there are significant differences in the use of these two mediums in terms of retailer scale, and that based on their size, retailers display different types of images at much different proportions.
Ph.D. Candidate James Lannigan has published an article in The International Journal of Information Management. The article, entitled, “Making space for taste: Structure and discourse in the specialty coffee scene,” compares discourses employed in-person and on social media platforms of four specialty coffee events in Canada. Lannigan argues that there are significant discourses to be found in-person and online, and emphasizes the importance of the context of interaction. These consequences illustrate the complexity of communicating subtle, sensory-based messages in different contexts.
James Lannigan is currently conducting dissertation research on entrepreneurial networks, and examining how individuals, retailers, and institutions use social media.
We have posted the citation and the abstract of the article below. The full text is available through ScienceDirect here.
Lannigan, James. In press. “Making a space for taste: Structure and discourse in the specialty coffee scene.” International Journal of Information Management.
Connoisseur consumption is continuing to grow in popularity, with more niche retailers and specialty firms servicing increasingly discerning consumers. Despite the wealth of consumer data from social media platforms, there has been little empirical focus on how consumers make sense of their experiences after interacting with cultural interlocutors from niche industries with highly specialized knowledge. In order to scrutinize the process of distinction making in practice and reception, this study employs a mixed methods approach to triangulate the production, reception, and practice of taste-making at four coffee fairs held in Toronto, Ontario, and Hamilton, Ontario. Through ethnographic fieldwork, conventional content analysis, and a discourse network analysis of social media usage from attendees, this study finds that there are important contextual differences that affect which discourses are present in-person and appear online.
PhD Student James Lannigan recently co-authored an article comparing the Canadian and US newspaper response to Noam Chomsky’s role as a public intellectual. James is in his 3rd year of PhD studies at the University of Toronto. For his dissertation research, he is currently studying entrepreneurial networks and examining how retailers display organizational identities online.
For this piece, James worked with his co-author, Professor Neil McLaughlin from McMaster University. In his last year as an undergraduate, James received McMaster University’s Undergraduate Student Research Award and used the award to fund the research for this paper under the supervision of Professor McLaughlin. The article came out in 2017 in Theory and Society. Below is the citation and abstract.
Lannigan, J. & McLaughlin, N. Professors and politics: Noam Chomsky’s contested reputation in the United States and Canada. Theory and Society (2017) 46: 177. https://doi.org/10.1007/s11186-017-9293-3
There is an extensive literature comparing the politics, sociology and economics of the United States and Canada, but very little work comparing the role that public intellectuals play in the space of public opinion and how their ideas are received in both nations simultaneously. Noam Chomsky provides a theoretically useful example of an established academic and public intellectual whose reputation is deeply contested in both countries. Our comparative case study offers leverage to contribute to debates on the sociology of knowledge, reputations, intellectuals, and the politics of professors using data from six major Canadian and American newspapers from 1995–2009 and an innovative coding of media portrayal. Earlier work has demonstrated that Chomsky is discussed as a public intellectual more prominently in Canada than in the United States (McLaughlin and Townsley in Canadian Review of Sociology, 48(4):341–368, 2011). Here we examine the comparative construction of a “public intellectual” reputation in the context of significant political change. We document small differences between the Canadian and American receptions of Chomsky, show change in the patterns of portrayal and number of publications over time, and offer an analysis of differences between political attacks and consecrations. We demonstrate more engagement with Chomsky’s political view in Canada than in the United States, a rise in Chomsky’s fame post 9/11, and illustrate clear political patterns in attempts to marginalize him.